California signs clearer child-appeal limits for cannabis branding

California enacted AB 2249 to define child-attractive cannabis packaging and advertising, including cartoons, candy references, imitation youth products and overly stylized fruit imagery on edibles and vape labels; the core packaging section becomes operative January 1, 2028. Oklahoma brands selling across states should begin cataloging artwork and trade dress now because California's detailed rubric may influence other regulators and wholesale buyers.