Federal survey study finds 23% of U.S. adults used cannabis and most used multiple formats

A National Cancer Institute study using the 2024 Health Information National Trends Survey estimates that 23.1% of U.S. adults used cannabis in the prior year and 52.7% of users consumed it in more than one form. Oklahoma operators can use the route-level split, including 62.6% smoking, 57.6% ingesting and 40.1% vaping, to benchmark product portfolios and customer education.