Study estimates hemp THC beverage restrictions could erase up to $146 million in consumer value

A peer-reviewed economic study estimates that removing hemp-derived THC beverages from the market could reduce consumer welfare by $112 million to $146 million annually, based on modeled purchasing choices and 2024 market estimates. Oklahoma hemp and beverage businesses can use the range as a demand-side benchmark while planning for the federal per-container THC limit scheduled for December.