Study links 1% flower price drop to 2.29% increase in legal-market sales volume

A federally funded analysis of 864,616 product-level observations across 10 adult-use states estimated a price elasticity of minus 2.29 for flower and pre-rolls, while noting the retailer sample was nonrandom and statewide totals were projected. Oklahoma retailers and cultivators can use the result as a directional pricing benchmark, not a guaranteed forecast, when modeling promotions, margin changes and unit demand.