The Dales Report examines Gallup’s cannabis and cigarette use crossover

The Dales Report reviewed Gallup data showing 24 percent of U.S. adults report smoking marijuana while 11 percent report smoking cigarettes, with broader cannabis use also extending into older age groups. Oklahoma operators can use the crossover as a market-maturation signal for customer segmentation, product formats and wellness-oriented education rather than assuming demand is confined to younger consumers.